Sizes, papers, frames and mats

On the Design step of the product builder you choose what you sell, row by row: Size, Add a frame?, Frame, Mat, Glass, Matted prints, Print border, Paper and, when it can be had, Premium Presentation.

Sizes

• Tick as many sizes as you want to sell, up to 20. The first one you tick is Shown first.
• Every size is offered for every photograph. A size of another shape from your photograph is cropped to fit, centred, and the size says how much is trimmed. Nothing is ever stretched, and no border is added to make it fit.
• Under Custom size in the Size popup you can type your own size. With Keep my photograph’s proportions ticked, you type one edge and the other follows your photograph, so nothing is cropped.
• Each size shows your file’s resolution there. See Print quality and DPI.

Frames

• Add a frame? Yes or No. After Yes, Sell unframed prints too? lets you sell prints as well, or framed only.
• Tick as many frames as you want, up to 40. With no frame, the Frame, Mat and Glass rows are hidden.
• A size too large to frame is still sold as a print, and its card says so.
• STIL LAB frames with real mouldings and mat boards.

Mat, glass and paper

• In the Mat popup, choose No mat or Mat. With a mat, each size takes its own standard width, or press Choose one width to type one width for every size and frame you tick.
• You can tick more than one mat colour, and your customers choose from them. The first you tick is the main colour. With more than one, you can charge one price for every colour, or an extra for some colours.
• The glass you choose is included with every framed size you tick, and the paper you choose applies to every size.
• Under Let buyers upgrade in the Glass popup, you can tick other glass for your customers to upgrade to, and type the extra they pay for it at each size. A size left empty doesn’t offer that glass.
• Where the glass you chose can’t be had at a size, that size gets standard glass, and the Glass row says so.
• STIL LAB prints on Ilford fine art papers.

Matted prints and print border

• Matted prints asks Sell matted prints too? A matted print is hinged in a mat on acid-free foamboard, in one mat colour. Choose Standard mat, where each size takes its own standard mat, or Custom width, one width at every size, cut to order. Under How it’s sold, choose Customer’s choice or Standard: every print comes matted.
• Print border shows while you sell prints. None runs the photograph to the printer’s 3 mm edge. Custom border adds one white border at every size, inside the paper: the paper stays its size, and the photograph is cropped to what the border leaves. Under How it’s sold, choose Standard: every print has the border or Customer’s choice: they can add it.

Premium Presentation

When you sell prints at A4, A3 or A2, a Premium Presentation row lets you have them packed with an archival sleeve, an archival backing card and a pair of cotton gloves. You decide per size; your customers are never asked. It adds its price to your STIL LAB cost for that size, and the row shows how much.

Good to know

• A piece too large to send automatically, larger than a standard matted A1, can’t be bought online. The builder warns you as you choose it, and your website asks your customer to get in touch with you.