Setting prices and your markup

You set every price. On the Prices & publish step of the product builder, choose a markup on your STIL LAB cost, then change any price you like. Your customers never see your STIL LAB cost.

Steps

1. In the product builder, press Continue to prices.
2. Under Your prices, press a Markup: 2×, 2.5× or 3× your STIL LAB cost. It applies to everything you sell.
3. To change a price, type it in the table. A price you type for a size applies to every piece of that kind at that size, and stays as you set it when the markup changes.
4. Check You earn under each price.
5. Press Publish product, or Update my website for a product already on your website.

Fine-tune prices

Open Fine-tune prices for more control:

• Set markup separately for prints and framed prints, including a Custom percentage.
• Round to: Ends in .95, Whole dollars, Nearest $5 up, Nearest $10 up or Exact.
• Adjust all prices by +10% or −10%.
• Same price for every frame at a size.
• A price for each piece. A price you typed reads Edited; press Use markup to have it follow your markup again.

Good to know

• All prices include GST.
• You earn is your price less your STIL LAB cost. It is before any GST you owe on your sales, card processing fees and your other costs.
• Shipping is on top: your customer pays STIL LAB’s shipping price at checkout, and it passes straight to STIL LAB.
• On a product you have saved, every price is your own. Pressing a markup button asks before it changes them.
• A price too close to your STIL LAB cost can’t be put on sale, because it would leave no room for Stripe’s fee. The Prices & publish step shows the least it can be.
• A price that looks unusual is pointed out beside it, but never stops you.
• See What STIL LAB charges you.